Past publications

An AI avatar for every creator

An AI avatar for every creator

#132

Scott Guthrie
Scott Guthrie
Deepfakes create ‘liar's dividend’ eroding trust

Deepfakes create ‘liar's dividend’ eroding trust

#131

Scott Guthrie
Scott Guthrie
Balancing AI efficiency with effectiveness

Balancing AI efficiency with effectiveness

#130

Scott Guthrie
Scott Guthrie
The creators making their AI clones do all the work

The creators making their AI clones do all the work

#129

Scott Guthrie
Scott Guthrie
Virtual influencers risk flooring creator pay rates

Virtual influencers risk flooring creator pay rates

#128

Scott Guthrie
Scott Guthrie
Should Snoop Dogg have declared his tease ad?

Should Snoop Dogg have declared his tease ad?

#127

Scott Guthrie
Scott Guthrie
1-in-3 of us pays to see creator content

1-in-3 of us pays to see creator content

#126

Scott Guthrie
Scott Guthrie
Death of the Creator Fund

Death of the Creator Fund

125 TikTok ditches fund in favour of Creativity Program

Scott Guthrie
Scott Guthrie
42 influencer marketers explain how they set creator pay

42 influencer marketers explain how they set creator pay

124 | With the UK’s Online Safety Act finally a law ... what effect will social media platforms’ mandate to automatically take down offending creator content have?

Scott Guthrie
Scott Guthrie
How influencer marketing can beat UK ad spend drop

How influencer marketing can beat UK ad spend drop

123 | IPA’s Bellwether Report Q3 2023 is in ...

Scott Guthrie
Scott Guthrie
From 100m to 200m subscribers in 15 months

From 100m to 200m subscribers in 15 months

122 | What's behind MrBeast's super-charged business flywheel

Scott Guthrie
Scott Guthrie
Sustainability and creators: choosing Big Oil or the Earth Alliance

Sustainability and creators: choosing Big Oil or the Earth Alliance

121

Scott Guthrie
Scott Guthrie
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