Scott Guthrie
Influencer Marketing Trade Body (IMTB) director general, host of the Influencer Marketing Lab
Virtual influencers risk flooring creator pay rates
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Should Snoop Dogg have declared his tease ad?
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1-in-3 of us pays to see creator content
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Death of the Creator Fund
125 TikTok ditches fund in favour of Creativity Program
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42 influencer marketers explain how they set creator pay
124 | With the UK’s Online Safety Act finally a law … what effect will social media platforms’ mandate to automatically take down offending creator content have?
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How influencer marketing can beat UK ad spend drop
123 | IPA’s Bellwether Report Q3 2023 is in ...
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From 100m to 200m subscribers in 15 months
122 | What's behind MrBeast's super-charged business flywheel
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Sustainability and creators: choosing Big Oil or the Earth Alliance
121
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Influencer Marketing's ROI
120 | Why effective measurement of influencer marketing will become table stakes in a matter of months
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📈 75% of B2B marketers now use influencer marketing
119 | ... and 93% of those are planning to increase B2B influencer activity
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